Keesler Federal Credit Union, the largest credit union in Mississippi serving 365,000 members across Mississippi, Louisiana, and Alabama, today announced the launch of its inaugural brand campaign, “Live Your Way.” This bold initiative celebrates the unique financial dreams of its members while embracing the vibrant, distinctive culture of the region from Jackson, MS, to the Gulf South and the New Orleans area.
The “Live Your Way” campaign highlights Keesler Federal’s commitment to empowering members to pursue their individual goals – whether it’s buying a vehicle, financing a home renovation, or getting cash back rewards when using a Keesler Federal checking account. By offering personalized financial solutions, competitive rates, and unparalleled member services, Keesler Federal stands as a partner in helping members achieve their dreams on their own terms.
“We believe every member has their own unique financial story and vision for their future,”
said Susan Song, Keesler Federal’s Chief Marketing Officer. “The ‘Live Your Way’ campaign reflects our dedication to meet members where they are and not offer cookie-cutter experiences.”
The campaign will leverage streaming TV, out-of-home advertising, and digital content to expand its reach. Additionally, it collaborates with two popular local influencers, @yourbarefootneighbor and @Mississippi_kween, who with a combined 4 million followers on TikTok, portray the brand in an authentic way to its audiences.
The campaign’s theme is in keeping with Keesler Federal’s mission to build stronger communities, added the CMO of Keesler Federal.
“Our campaign celebrates our members, our communities, and the dreams that make them so special. We’re here to help every member live life their way,” Song said.
The 4th Quarter launch of the “Live Your Way” campaign caps a year of record performance, history-making expansion, and national recognition for Keesler Federal, in which the credit union:
- Successfully merged with Jefferson Financial Federal of Metairie, Louisiana in the largest credit union merger in Mississippi and Louisiana history. The merger added 14 branches in greater New Orleans, increasing Keesler Federal to 55 branch locations across Louisiana, Mississippi, Alabama and the UK
- Increased its total assets from $4.1B to more than $5B
- Recognized by FORBES and Newsweek as one of the best credit unions in America
About Keesler Federal
Established in 1947 in Biloxi, Keesler Federal is the largest credit union headquartered in Mississippi, with more than 365,000 members and $5 billion in assets. Named by Newsweek in 2025 as one of the best credit unions in America, the not-for-profit cooperative has 55 branches in Louisiana, Mississippi, Alabama, and the UK. Keesler Federal membership is available to anyone who lives, works, worships, or attends school within its service areas. For more information, visit KFCU.org and follow us on Facebook, Instagram, X (Twitter), LinkedIn and YouTube.
Contact:
Bradley Keith, Director of Public Relations & Communications
TBradley.Keith@kfcu.org (228) 701-1347 – direct (225) 364-5804 – cell
Lea Ivey Stone, Lea.Stone@kfcu.org (228) 697-1982