Keesler Federal Dons the Purple and Gold and Becomes “Proud Partner of LSU Athletics”.
Keesler Federal Credit Union has signed a sponsorship agreement with SEC powerhouse LSU to become a “Proud Partner of LSU Athletics” beginning in the upcoming football season. The five-year sponsorship agreement covers all LSU sports including football, basketball, baseball, and women’s gymnastics through 2029.
The agreement comes as Keesler Federal greatly expands its Louisiana footprint with its merger with Jefferson Financial Federal Credit Union. The merger is the largest credit union merger in Louisiana and Mississippi history. Keesler Federal will add 14 branch locations stretching from New Orleans to Baton Rouge once the merger is completed in March 2026.
“We are proud to support LSU Athletics and their student-athletes, and to be associated with their globally-recognized standard of excellence,” said Andy Swoger, President and CEO of Keesler Federal Credit Union. “The partnership will serve Keesler Federal well as we significantly expand our brand across the region.”
Keesler Federal members will see the credit union promoted in Tiger Stadium, Alex Box Stadium, the Pete Maravich Assembly Center, and across LSU social media.
The partnership with LSU Athletics follows other Keesler Federal sponsorships, including University of Southern Mississippi Athletics, the Biloxi Shuckers and Keesler Federal Park, the Biloxi Breakers, and the New Orleans Saints and New Orleans Pelicans.
“Our purpose at Keesler Federal is simple – we build stronger communities,” said James Hollingsworth, Chairman of the Board of Directors. “Sponsorships are one of the many ways we invest in the communities of our region.”
About Keesler Federal Credit Union
Established in 1947, Keesler Federal is a dynamic, stable, and financially strong credit union dedicated to building a better community, one member, one relationship, one financial solution at a time. The not-for-profit financial cooperative was recently named as one of America’s Best Regional Banks and Credit Unions 2024 by Newsweek. As of July 1, 2025, Keesler Federal will have more than 380,000 members worldwide and 55 locations stretching from New Orleans across the Mississippi Gulf Coast to Mobile. It has branches in Jackson and Hattiesburg as well as four locations in the United Kingdom. Keesler Federal proudly serves the financial needs of people from all walks of life, and membership is widely available to thousands who live, work, worship, or attend school in these areas.
Contact:
T. Bradley Keith, Director of Communications and Public Affairs
Bradley.Keith@kfcu.org
(228) 701-1347 – direct
(225) 364-5804 – cell