Keesler Federal Credit Union has been named among the top 500 regional banks and credit unions in the United States. The ranking emerges from a study conducted by Newsweek and Plant-A Insights Group which examined 9,440 banks and credit unions across the United States.
The analysis listed 250 credit unions and 250 banks as being outstanding in areas of stability, profitability, risk exposure, and overall health. Multiple key performance indicators (KPIs) were analyzed to gain a complete view of an institution’s stability, health, and performance.
In addition, the analysis included an elaborate large-scale independent customer survey of 35,000 respondents who were interviewed to evaluate customer experiences. The study examined such areas as customer service, checking/savings accounts, credit card offerings, mobile and online banking, prices and fees.
Andy Swoger, Keesler Federal’s President and CEO, said the ranking affirms the credit union’s commitment to excellence and extraordinary member service.
“To be ranked among the top credit unions nationwide is a testament to the outstanding service provided by our team every day,” Swoger said. “We are committed to remaining a strong and stable institution, but most importantly we are proud to go the extra mile in serving our members.”
Each institution was evaluated using a methodology and detailed scoring model which ranked each category and service line.
Nancy Cooper, Newsweek’s Global Editor-in-Chief, said the survey was conducted to evaluate and affirm the importance of regional banking systems and credit unions delivering exceptional financial services to consumers in today’s demanding and complex technological environment.
“Regional banks and credit unions play a pivotal role in the financial fabric of communities nationwide,” Cooper said. These institutions are deeply rooted in local economies, they understand the unique needs of those people they serve, and they stand out in an era where digital advancements can sometimes overshadow personalized service.”
Plant-A Insights Group produces independent, unbiased company rankings across a variety of industries, categories, and sectors through extensive market research and analytics. All research projects are independently administered and performed to high standards of neutral and transparent research methods.
About Keesler Federal Credit Union
Established in 1947, Keesler Federal is a dynamic, stable, financially strong credit union dedicated to building a better community, one member, one relationship, one financial solution at a time. The not-for-profit financial cooperative is owned by its more than 300,000 members worldwide and has 40 locations throughout the Mississippi Gulf Coast, Jackson, Hattiesburg, Mobile, greater New Orleans markets and the UK. Keesler Federal proudly serves the financial needs of people from all walks of life, and membership is widely available to thousands who live, work, worship, or attend school in these areas.