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Keesler Federal Names Susan Song as Chief Marketing Officer

Susan Song

Keesler Federal Credit Union has named Susan Song as the organization’s chief marketing officer (CMO). Song will oversee Keesler Federal’s sponsorships.

With more than 20 years of experience, Song joins Keesler Federal from Vystar Credit Union where she served as senior vice president. At Vystar, Song led groundbreaking initiatives for brand awareness, managing sponsorships with various organizations including the Orlando Magic, University of Florida athletics, and Florida State University athletics. She also previously worked as the chief marketing officer for 18Birdies, where she led efforts for rapid user growth and strategic partnerships with industry leaders such as the LPGA and Tiger Woods.

“We are excited to welcome Susan as a member of the Keesler Federal team,” said Keesler Federal President and CEO Andy Swoger. “Her experience and deep track record will benefit our newly forged partnership with the New Orleans Saints and New Orleans Pelicans organizations.”

Song holds an MBA from Columbia Business School and AB in International Relations/Hispanic Studies from Brown University.

About Keesler Federal Credit Union
Established in 1947, Keesler Federal is a dynamic, stable, financially strong credit union dedicated to building a better community, one member, one relationship, one financial solution at a time. The not-for-profit financial cooperative is owned by its more than 300,000 members worldwide and has 40 locations throughout the Mississippi Gulf Coast, Jackson, Hattiesburg, Mobile, greater New Orleans markets and the UK. Keesler Federal proudly serves the financial needs of people from all walks of life, and membership is widely available to thousands who live, work, worship, or attend school in these areas.

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